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Design ThinkingWhat is Design Thinking? Design thinking is a non-linear, iterative process which seeks to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. The method consists of 5 phases - Empathize, Define, Ideate, Prototype and Test and is most useful when you want to tackle problems that are ill-defined or unknown. https://www.interaction-design.org/literature/topics/design-thinking?utm_source=facebook&utm_medium=sm&utm_campaign=boost&fbclid=IwAR2nFlr_4lG_vLEwUh2-HjxcqETFI1dh8w0IbZ6yuZ5u7LlD9CG2yT92hfY
- Stage 1: Empathize—Research Your Users' Needs The first stage of the design thinking process allows you to gain an empathetic understanding of the problem you’re trying to solve, typically through user research. Empathy is crucial to a human-centered design process like design thinking because it allows you to set aside your own assumptions about the world and gain real insight into users and their needs.
- Stage 2: Define—State Your Users' Needs and Problems In the Define stage, you accumulate the information you created and gathered during the Empathize stage. You analyze your observations and synthesize them to define the core problems you and your team have identified so far. You should always seek to define the problem statement in a human-centered manner as you do this.
- Stage 3: Ideate—Challenge Assumptions and Create Ideas Designers are ready to generate ideas as they reach the third stage of design thinking. The solid background of knowledge from the first two phases means you can start to “think outside the box”, look for alternative ways to view the problem and identify innovative solutions to the problem statement you’ve created.
- Stage 4: Prototype—Start to Create Solutions This is an experimental phase, and the aim is to identify the best possible solution for each of the problems identified during the first three stages. Design teams will produce a number of inexpensive, scaled-down versions of the product (or specific features found within the product) to investigate the problem solutions generated in the previous stage.
- Stage 5: Test—Try Your Solutions Out Designers or evaluators rigorously test the complete product using the best solutions identified in the Prototype phase. This is the final phase of the model but, in an iterative process such as design thinking, the results generated are often used to redefine one or more further problems. Designers can then choose to return to previous stages in the process to make further iterations, alterations and refinements to rule out alternative solutions.
The Origins of Design Thinking
Both the industrial revolution and World War II pushed the boundaries of what we thought was technologically possible. Engineers, architects and industrial designers—as well as cognitive scientists—then began to converge on the issues of collective problem solving, driven by the significant societal changes that took place at that time. Design thinking emerged, or should we say converged, out of the muddy waters of this chaos from the 50s and 60s onwards.Cognitive scientist and Nobel Prize laureate Herbert A. Simon was the first to mention design thinking as a way of thinking in his 1969 book, The Sciences of the Artificial. He then went on to contribute many ideas throughout the 70s which are now regarded as principles of design thinking.
From the 1970s onwards, design thinking started to combine the human, technological and strategic needs of our times and progressively developed over the decades to become the leading innovation methodology it is today. Design thinking continues to gain ground across a wide range of industries and is still explored and enhanced by those at the forefront of the field.
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